Rate This Page:Forget Football! Watch the Super Bowl for the Commercials
For many fans, watching commercials during the Super Bowl has become as much of a tradition as the game itself. Since the big game debuted in 1967, commercials garner as much interest as the two teams battling it out for the championship. The commercials have become almost a much of a topic of conversation as the game itself. Millions of viewers who usually have no interest in football tune in to see which Super Bowl ads will become popular for years to come. Which, since the companies putting up the ads are spending millions, is just what they're hoping for.8 Active Myths | Suggest a Myth
The first Super Bowl commenced in January 1967, but was not always known for running innovative and popular commercials. Since the first remarkable commercial for Master Lock - in which a padlock survives a gunshot - didn't air until 1975, it stands to reason that the cost to run a commercial during the Super Bowl remained average for advertisers for some time, as did the ads themselves.by Acolades
In 1992, a McDonald's ad inspired Steven Spielberg so much that he contacted the creators and then proceeded to make a movie based on the commercial called Little Giants. In 1993, the Super Bowl ad featuring Michael Jordan and Bugs Bunny resulted in the movie, Space Jam.
While the Clydesdales and puppies have resulted in appreciation for Anheuser-Busch and their ads, other companies are not so lucky. While Radio Shack ran a nostalgic Super Bowl ad during the 2014 game that pleased the kids and adults of the 1980s, the ad did not result in better sales; only a year later, Radio Shack is facing bankruptcy.by Acolades
Anti-alcohol activists argue that beer commercials should be banned from the Super Bowl because they encourage kids to drink. However, research shows that teen drinking is at a 40-year low and there is no direct link between alcohol ads and underage drinking.
Since YouTube premiered in 2005, it has become one of the most popular ways for companies to advertise. While Super Bowl ads are primarily viewed on game day as fans gather around large-screen televisions, they are shared via YouTube and social media. Volkswagen's The Force commercial has been viewed more than 60 million times on YouTube alone.
In 1984, the Apple Macintosh commercial 1984, based on George Orwell's classic, aired only once but is considered the greatest Super Bowl ad of all time.by Acolades
In 1967, the first Super Bowl commercials cost only $40,000 per 30-second slot. In 1995, prices soared to one million dollars for 30-seconds, then jumped to two million dollars in 2000. For 2015, the estimated price tag for a Super Bowl ad is four million to four and a half million dollars.
Future blockbusters with high hopes of bringing in millions of dollars didn't actually use Super Bowl hype for marketing purposes until 1996. The first movie featured in a Super Bowl ad was the Will Smith vehicle Independence Day.by Acolades
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